A Do-follow link is type of hyperlink that tells search engines to follow link and index linked page. This means that do-follow links can pass Page Rank, which is measure of websites authority, to linked website.

A no-follow link is type of hyperlink that tells search engines not to follow link or index linked page. This means that nofollow links do not pass PageRank.

– They can help to improve your websites Page Rank, which can lead to higher rankings in SERPs.

– They can help to drive traffic to your website from other high quality websites.

– They can help to build your websites brand authority and reputation.

– Do-follow links – No-follow links – Sponsored links – UGC links