DoFollow vs NoFollow: Master Guide for Link Building 2024

Education

Do-follow

A Do-follow link is type of hyperlink that tells search engines to follow link and index linked page. This means that do-follow links can pass Page Rank, which is measure of websites authority, to linked website.

No-follow link

A no-follow link is type of hyperlink that tells search engines not to follow link or index linked page. This means that nofollow links do not pass PageRank.

Why is link building important for SEO?

Link building is process of acquiring links from other websites to your own website. It is an important part of SEO because search engines use links as signal of websites authority and popularity. more high quality links that website has higher it is likely to rank in search engine results pages (SERPs).

Benefits of do-follow & no-follow links

Benefits of do-follow links
Do-follow links have number of benefits for SEO, including:

  • They can help to improve your websites Page Rank, which can lead to higher rankings in SERPs.
  • They can help to drive traffic to your website from other high quality websites.
  • They can help to build your websites brand authority and reputation.

Benefits of no-follow links

No follow links also have number of benefits for SEO including

  1. They can help you to link to other websites without passing PageRank to them. This is useful if you are linking to website that is not high quality or relevant to your own.
  2. They can help you to protect yourself from link spam. If you receive link from low quality website, you can use no-follow link to prevent low quality website from passing Page Rank to your own website.
  3. They can help you to diversify your backlink profile. healthy backlink profile contains mix of do-follow and no-follow links.
  • Create high quality content that other websites will want to link to.
  • Guest blog on other high quality websites.
  • Promote your content on social media.
  • Reach out to other websites and ask for links.
  • Comment on other blogs and websites.
  • Share other peoples content on social media.
  • Participate in forums and communities.
  • Do-follow links
  • No-follow links
  • Sponsored links
  • UGC links

Do-follow links are most common type of link. They tell search engines to follow link and index linked page. Do-follow links can also pass PageRank, which is measure of websites authority, to linked website.

No-follow links tell search engines not to follow link or index linked page. No-follow links do not pass PageRank. No-follow links are often used to link to websites. that are not high quality or relevant to linking website.

Sponsored links are links that are paid for by advertiser. Sponsored links are often used in advertising campaigns to promote products or services. Sponsored links should be disclosed to users and search engines.

UGC links are links that are generated by users Such as comments on blogs and forums. UGC links are often no-follow links. But they can still be valuable for SEO.

 

You are linking to high quality website that is relevant to your own. This will tell search engines that you endorse linked website and that its content is valuable to your readers.

You want to pass PageRank to another website. PageRank is measure of websites authority & do-follow links are one way to pass PageRank to other websites.

You are building relationships with other websites. Do-follow links are way to show appreciation for other websites to build relationships with their owners.

You are linking to website that is not high quality or relevant to your own. This will tell search engines that you do not endorse linked website and that its content is not valuable to your readers.

You are linking to website that you do not want to endorse. For example, if you are writing an article about controversial topic. you might want to use no-follow link to website that presents an opposing viewpoint.

You are linking to website that is sponsored or contains UGC.

Create High Quality content that other websites will want to link to

This is best way to build do-follow links, as it is natural and organic. When you create content that is informative, engaging & well written, other websites are more likely to link to it.

Guest blog on other websites

This is great way to reach new audience and get your content in front of people who are interested in what you have to say. When you guest blog, be sure to write high quality content that is relevant to website you are guest blogging on. You should also include link back to your own website in your author bio.

Promote your content on social media

Social media is great way to get word out about your content and reach wider audience. When you promote your content on social media, be sure to use relevant hashtags and share your content in relevant groups and communities.

This can be bit more time consuming, but it can be great way to build do-follow links from high quality websites. When you reach out to other websites, be sure to personalize your email and explain why you think they would want to link to your content.

Comment on other blogs and websites : When you comment on other blogs and websites, be sure to leave thoughtful and insightful comments. This will help you establish yourself as an expert in your field and make other websites more likely to link to your content.

Share other peoples content on social media : Sharing other peoples content on social media is great way to show your support for other bloggers and webmasters. It is also great way to get your name out there and reach wider audience.

Participate in forums and communities : Participating in forums and communities is great way to connect with other people who are interested in same things you are. It is also great way to get your content in front of people who are looking for information on your topic.

it is important to be genuine and authentic. Don’t just leave comments or share content for sake of getting backlinks. Instead, focus on providing value to other websites and communities.

Focus on building high quality links from relevant websites : Not all links are created equal. High quality links from relevant websites are more valuable to search engines than low quality links from irrelevant websites. When building links, focus on getting links from websites that are authoritative, trustworthy & have similar content to your own.

Avoid buying links or engaging in other black hat SEO tactics : Black hat SEO tactics are unethical and can damage your websites ranking in search engine results pages (SERPs). Some common black hat SEO tactics include buying links, creating link farms & keyword stuffing.

Monitor your backlink profile and remove any links from low quality websites : Even if you don’t engage in black hat SEO tactics, you may still have low quality links pointing to your website. These links can come from spammy websites broken websites & other websites that are not relevant to your own.

You can use backlink tool like Google Search Console or Ahrefs to track your backlinks and identify any low quality links. Once you have identified low quality links, you can disavow them using Google Search Console.

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